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Hassle-free. Honest. Gold buying made easy!
We pay the highest market value for your gold.

Call Whit Today at
(310) 392-3536

HONESTY AND INTEGRITY

HIGHEST MARKET VALUE PAID

NO GAMES, NO TRICKS
JUST HONEST APPRAISALS

WE ARE NOT A CHAIN, WE CARE

YOUR TIME IS IMPORTANT TO US

WE BUY GOLD, SILVER,
PLATINUM, AND DIAMONDS

Trust is our core value

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Hi, I’m Whit

I started in the jewelry business in 1974 designing and manufacturing small, inexpensive items made of gold and precious stones. As our business grew, our products became very popular and were picked up by major retailers like Sears & JC Penny’s. We began collecting and refining precious metals as part of the manufacturers process since the early years and opened our Lincoln Blvd store as an exclusive buyer of precious metals in 2009. Today, we offer a quick, fair appraisal, free parking right in front of the store and the best prices in Los Angeles, GUARANTEED!! We’re just south of the 10 freeway (about 8 blocks) and just north of Ocean Park on the west side of Lincoln Blvd.

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“I came to his store after seeing a few other places, and will always come back to Whit!”
Ronit B. | Kihei, Hi | Via Yelp

We will give you top dollar for any of the following items:

We will buy just about anything made of gold, silver, platinum or diamonds. Not sure if your item has value?
BRING IT IN! We’ll give you a FREE appraisal.
We’ve seen it all.
Stop by with your gold, silver, platinum, and diamonds. You’ll have an answer within two minutes!
If you’d rather ask us a question first call our store at 310-392-3536, or write me an email at [email protected]

img1Broken Gold Jewelry

Layer 14 copy 6Sterling Silver Jewelry

Layer 14 copy 12Diamonds

Layer 14 copyChains & Necklaces

Layer 14 copy 7Men’s Rings

Layer 14 copy 13Gold Ingots

Layer 14 copy 2Lockets & Pendants

Layer 14 copy 8Rings

Layer 14 copy 14Money Clips

Layer 14 copy 3Bracelets

Layer 14 copy 9School Rings

Layer 14 copy 15Key Chains

Layer 14 copy 4Charms

Layer 14 copy 10Gold Watches

Layer 14 copy 16Platinum Rings

Layer 14 copy 5Earrings

Layer 14 copy 11Brooches & Pins

Layer 14 copy 17Gold Coins

How does it work?

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We’re often asked: “How does it all work?” Many folks come in expecting to be paid less than their valuables are worth, or think they’re going to be taken advantage of. Nothing could be further from the truth. In fact, we pay more than anyone, and I will beat any legitimate offer! All the valuables we buy have market prices. You can look them up in the New York Journal, among other places. The market price is based on purity and changes constantly with market demand and supply. We test and evaluate your items for purity. Most gold jewelry contains other metals, or alloys, to give it strength and color. Before we can sell gold on the commodities market we have to remove the alloys and bring it back to .9999 pure gold---The industry standard.

Have a questions?

Private appointments available

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